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Similar Picture Magazine: For further stimulation of your imagination and of your ability to see picture story possibilities, refer to the chapter on magazine features in this book, which contains advice equally applicable to newspaper feature photography.
You aren't likely to get rich doing newspaper feature pictures, but you'll have a lot of fun doing them and find the work wonderful training for the much more profitable field of magazine picture stories.You can save yourself most of the headaches of marketing, but not the necessity of studying the magazines, by selling your work through one of the picture agencies. The agency will take a commission ranging up to half the price which the magazine pays for your picture stories, but in return it will keep your work moving among the most logical buyers, give you suggestions on how to improve your output,do some of the work of captioning and printing, and be on the lookout for assignments which you can handle. A high percentage of the most successful freelance magazine photographers find it profitable to market at least a part of their output through agencies.
Independently, and at the same time, the somewhat similar picture magazine Look was founded by Gardner Cowles and his brother John Cowles. The first issue was datelined January 1937. It relied more upon featute stories than on news coverage. What distinguished Life and Look from earlier picture magazines was not so much the number of photographs they published but the theory of the "mind-guided camera." The typical picture essay is the cooperative work of editors and staff photographers. A story is decided upon, background research done, and a shooting script prepared to give the photographer as complete an understanding as possible of the type of pictures needed, their mood, and their purpose. |
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