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Rare Picture Material: It should be emphasized, however, that you should not depend on finding rare picture material to make your trip profitable. The basic sales will not come from picture scoops but rather from new pictures of the same old landmarks which have been photographed many times before.Besides window displays, interior store displays make highly welcome picture material. Whenever you shoot a display picture, always ask the store manager what effect the display has had on sales of the product featured, and include that information in the caption. It is a good idea to wait until you have printed the picture, if that is convenient, before you interview the store manager for caption material. However, you should ask his permission before you go so far as to set up a Camera for an interior shot.
Look up the principal cities you plan to visit in the guide books available at your public library, learn of the main industries, and plan your picture-taking activities accordingly. Once you have become established as a trade journal photographer, and it doesn't take long, because the average editor is astonished and pleased on those rare occasions when he gets a decent picture, you can query the editors (write to them and tell them where you are going on your trip) and get definite assignments to cover. |
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