 |
|
||||||||||||||
| |||||||
Professional Portrait Photographer: If you wanted a picture, of professional quality, of your dog or cat, where would you go for it? To a portrait photographer or a commercial photographer? Neither of them is equipped to do the job. Your best bet would be a baby photographer, because he has the proper equipment. But a successful baby photographer would turn you down, too, because he is making so much money shooting children that he cannot be bothered with animals.The plan works this way. You go to some supermarket owner or manager, timing your visit to hit when he or she is looking for something new that will capture the imagination of customers who have become jaded with the promotions that have been used. You lay it on the line in these words: "With portrait dollars, your customers will receive a prized portrait made by a professional photographer living in your community. This photograph will become more valuable with the passing years and will be a source of recurring good will for you as visitors for the harvest. Surveys disclose that a small percentage of people in this age group are photographed in any one year. Here, again, the photographer will need a strong "motivator" to get these people before the camera. Very few will come in on their own.
You will have to pay the stores a commission, perhaps as high as one-third but certainly no higher, on the orders they sell for you, and you will have to give professional photographers a similar discount from your regular rate. In the case of a professional portrait photographer who sends you negatives of uniform density and degree of enlargement, you would find it profitable to give even greater discounts. |
|||||||
| Home | About Us | Contact Us | Site Map | Links | Library |
All Rights Reserved
