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Professioi Portrait Photographer: In all of these, and in many other publications of sir lar nature, the chief characteristic is that the photograj assert their independence. They are not illustrations. Tl carry the message together with the text.
In Germany in 1910 August Sander, a professioi portrait photographer, began an ambitious program: I production of a vast atlas of German types from classes of the social structure.The plan works this way. You go to some supermarket owner or manager, timing your visit to hit when he or she is looking for something new that will capture the imagination of customers who have become jaded with the promotions that have been used. You lay it on the line in these words: "With portrait dollars, your customers will receive a prized portrait made by a professional photographer living in your community. This photograph will become more valuable with the passing years and will be a source of recurring good will for you as visitors for the harvest. Surveys disclose that a small percentage of people in this age group are photographed in any one year. Here, again, the photographer will need a strong "motivator" to get these people before the camera. Very few will come in on their own.
If you wanted a picture, of professional quality, of your dog or cat, where would you go for it? To a portrait photographer or a commercial photographer? Neither of them is equipped to do the job. Your best bet would be a baby photographer, because he has the proper equipment. But a successful baby photographer would turn you down, too, because he is making so much money shooting children that he cannot be bothered with animals. |
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