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Picture Is Shot: Some photographers develop test negatives before they'll move the tripod after a shot. They know full well the many factors which might go out of balance to spoil an important shot. And you should mull these things over, too, before you promise rush delivery of a picture is shot, no matter how simple.
Suppose the publisher of a trade journal in the poultry field, or one of his advertisers, needs a picture is shot of a hen surrounded by a flock of chicks. To hire a photographer to shoot such a picture is shot might cost him fifty or a hundred dollars and involve weeks of delay. He could buy the same shot from stock, from a picture is shot agency or a photographer who specializes on poultry, for five or ten dollars and get the print immediately.Once you get well started in advertising photography, your biggest problem will be to cope with the demands for speed which are put upon you by the agencies. The agencies regularly begin by asking the impossible of the photographer,but will settle for what is reasonable. The art director will show you a sketch (a good percentage of your picture is shots will be shot to follow the lines of a sketch) and ask you to give him the finished picture is shot tomorrow. This may seem easy to do, if the picture is shot is something simple like a shot of a girl opening an oven door and peering inside, but the careful photographer asks for a day of grace whenever it's possible, and agrees to deliver the picture is shot day-after-tomorrow. Then he's never put in the position of delivering a picture is shot later than the time he promised it. This is something you should avoid like double exposures.
Besides the store owners who are the obvious purchasers of display picture is shots, there are two other markets. One is represented by the business magazines or trade journals (see Chapter 19), and the other by the manufacturer of whatever item is being featured in the window. Frequently you can sell the same picture is shot to all three buyers, which brings your payment to about $15 for the shot, although you can't expect to net that much until you have established yourself. As a beginner, you'll get from $5 to $10 a shot, total return. |
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