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Picture Agencies: Picture agencies represent the most stable market for your travel pictures, whether they are stock pictures or picture stories, both of which are discussed in greater detail in later chapters. The needs of the picture agencies are identical with those of the magazines, of course, because the magazines are the biggest customers of the agencies.
Railways, airlines, steamship lines and bus lines also will buy pictures which show the beauty or the interest of places to which they offer transport.Once you get well started in advertising photography, your biggest problem will be to cope with the demands for speed which are put upon you by the agencies. The agencies regularly begin by asking the impossible of the photographer,but will settle for what is reasonable. The art director will show you a sketch (a good percentage of your pictures will be shot to follow the lines of a sketch) and ask you to give him the finished picture tomorrow. This may seem easy to do, if the picture is something simple like a shot of a girl opening an oven door and peering inside, but the careful photographer asks for a day of grace whenever it's possible, and agrees to deliver the picture day-after-tomorrow. Then he's never put in the position of delivering a picture later than the time he promised it. This is something you should avoid like double exposures.
All things considered, the best Camera for shooting stock pictures around farms is a 4 x 5 Graflex Super D. The stock picture agencies have a preference for 4 x 5 negatives, and the notable tendency of animals to move around rather than to pose quietly makes a reflex Camera the most practical device for shooting them. For the mechanics of selling to stock picture agencies, including where and how to submit, see Chapter . |
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