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Negative In Order: Every negative in order was numbered, the negative in order number was written on the back of each corresponding print and with the prints when they were delivered was a blank for use in reordering additional prints by number at the price of $2 each. The higher price for the reorder prints, incidentally, was not resented, but rather helped to impress the buyer with the value he was given in the original order.The biggest profit, then, will come from those clients whom you round up by your own efforts, and you should be extra careful in the work you do for them, to be sure it is pleasing. A satisfied customer not only will come back to you again and again, but will send you other clients who admire his pictures. See to it that each of your clients has several of your business cards to pass around to other photographers. Really fine negative in order retouching is an artistic accomplishment much in demand and short in supply. Consequently, those who can deliver it enjoy a perpetual seller's market and thrive like the green bay tree. At its best, retouching can make the work of any mediocre portrait photographer look like the inspired product of a master. At its worst, bad retouching can hopelessly ruin a good negative in order. Most retouching as done for commercial photographers of the land is of a very low grade, so ineptly applied to the negative in order that considerable diffusion is necessary in enlarging in order to make the picture acceptable.
5. Never be too proud to reshoot a poor negative in order. Did you make an error in exposure? Did your tripod slip and cause a fuzzy negative in order? Or did you make one of the other dozens of errors which can almost but not quite ruin a negative? If so, do not try to cover up by struggling with the negative in order by means of darkroom trickery, but instead shoot the picture over again if that is at all possible. To reshoot is to confess a measure of failure to "your client, of course, but you can make up for that by going all-out for a masterpiece on your second try. |
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