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Negative Filing: The customer record can be integrated with your negative filing system. It is absolutely imperative, of course, that you file your negatives systematically, and it is only a slight extension of the system to comb it regularly for possible new orders from old customers.One way of speeding the delivery of prints is to issue to each parent, at the time the picture is shot, a numbered slip of paper corresponding to the number given to the negative as it is shot. The number might be something like "25-7," which would mean roll No. 25 and exposure on that roll No. 7. And then the parent when calling at the store to pick up her pictures can call for them by number. If you do use this method, be sure to have a cross-filing system, so that you can find the pictures for those parents who lose the numbers they are issued.
5. Never be too proud to reshoot a poor negative. Did you make an error in exposure? Did your tripod slip and cause a fuzzy negative? Or did you make one of the other dozens of errors which can almost but not quite ruin a negative? If so, do not try to cover up by struggling with the negative by means of darkroom trickery, but instead shoot the picture over again if that is at all possible. To reshoot is to confess a measure of failure to "your client, of course, but you can make up for that by going all-out for a masterpiece on your second try. |
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