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Modern Art Shop: The modern art Shop Shop Architecture and Shopping Between the Wars
The modern art Shop Shop : Architecture and Shopping Between the Wars
In the 1920s and 1930s architects in Britain produced a number of striking shop designs.
Some were influenced by the 1925 Paris Exhibition which enchanted visitors with the luxurious French modern art Shop design.The modern art Shop Shop : Architecture and Shopping Between the Wars In the 1920s and 1930s architects in Britain produced a number of striking shop designs. Some were influenced by the 1925 Paris Exhibition which enchanted visitors with the luxurious French modern art Shop design. Architects quickly copied its decorative motifs of stylised flowers, frozen fountains and angular outline shapes. British chain-stores, such as Montague Burton and Jaeger, adopted a standard design in their shop branches. Distinctive lettering and recognisable motifs were used on facades to achieve a corporate identity and to encourage brand loyalty.
British architects also gleaned ideas from the progressive modern art Shop shop design of Holland, France, Germany and Czechoslovakia shown in books and magazines. An influx of émigré architects to Britain, including Erich Mendelsohn and Ernö Goldfinger, brought a further proliferation of European ideas. American retailing methods were also a source of inspiration for both architects and entrepreneurs. modern art Shop design brought a move towards cleaner and simpler lines. Neon, chromium plate, stainless steel and aluminium were used to modern art Shopise shop facades. New materials like Vitrolite, a type of opaque coloured glass, gave the glossy finish of polished stone. Lettering applied directly to the fascia was often the only form of decoration. |
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