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Dollar A Shot: Obviously, there is no profit in this first picture which is shot, printed and delivered for a dollar a shot. There must be a sale of other prints in order to make the sitting pay. In practice, it turned out when we experimented with this offer in Los Angeles that the salesman got off to a flying start in any neighborhood. It was much easier for him to line up sittings on this basis than when he sold the $10 package. And, just as we had hoped, the parents in most cases were unable to resist buying more prints once they'd seen the proofs.
It was standard practice in this method of operation never to print the best negative as the picture which the customer got for his dollar a shot. ("Why didn't you print this one?" the customer asks, pointing to the best shot. The salesman says, "We'll be glad to. How many prints would you like?")In the shot put a heavy metal sphere is propelled from a circle seven feet in diameter; four feet of its circumference—in the forepart of the circle—contains a toeboard four inches high. In this event the shot is not allowed to pass behind or below the shoulder, so that technically it is "put" rather than "thrown." A 16-pound shot is used in major masculine competition, such as in the Olympic Games, national championships, and intercollegiate competition; the 12-pound shot is usually used by males in secondary schools, and the 8-pound shot is used in feminine competition, including the Olympic Games. In the games the shot put is also one of the 10 decathlon events for men. A put of over 65 feet has been made with the 16-pound shot, and a woman has exceeded 56 feet with the 8-pound shot.
While you are getting started and before you've lined up all the work you can handle at ten-dollar a shots-a-shot prices, you can pick up a good deal of extra money every day by shooting pictures of the men at work, and selling contact prints to the subjects at a dollar a shot each. |
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