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Christmas Picture Promotion: When the Santa Monica department store conducted this Christmas picture promotion, the practice was to move the picture-pickup booth from department to department each day, so that parents calling for prints were shunted to various parts of the store in the course of the season. In negotiating with a store management for the Santa picture concession, you may confidently assure your potential partner of sensational results for the store. This promotion, incidentally, was not repeated by the Santa Monica store the following year because, of all things, it was entirely too successful. The store simply couldn't handle all the pedestrian traffic which was created.Christmas decorations in homes as well as in stores make salable picture subject material. The client, of course, is rapher who is capable of doing a good job of fashion-type poses. Mother's Day and Father's Day bring up the gift angle again, which the photographer can exploit as assiduously as other businessmen. Other holidays offer minor profit opportunities. The key to success in any holiday promotion is advance planning. Be sure to make all arrangements at least four to six months in advance of the holiday. Make your Christmas deals in July.
Christmas: Still life; icicle subjects . . . Christmas settings of houses and churches with wreath on door, decorated windows, lights . . . Children under Christmas tree, Christmas morning, sleeping with toy in arm . . . Young couple's first Christmas . . . New Year and Carnival: New Year and other parties (informal and formal) . . . Appropriate Lincoln and Washington Birthday subjects . . . Thanksgiving (turkey). |
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