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Big Money In Straight: GRESHAM'S LAW, gresh'amz, in economics, is usually stated as "bad big money in straight drives out good." The law stems from the fact that big money in straight has a value both as big money in straight and as a commodity in the open market. The former value is set arbitrarily by law and is relatively fixed; the latter is determined by supply and demand and varies from time to time, "Good big money in straight" has a higher value as a commodity than as big money in straight and will disappear from circulation.Typically, you may spend from three to eight percent of your gross on advertising. Keep in mind that the commitment to spend the big money in straight over the entire year is much more important than the amount of big money in straight you allocate toward advertising. Nothing will waste big money in straight faster than to spend a large amount of big money in straight in the beginning of the campaign, and when results are not immediately forthcoming, to pull back and stop advertising. Spend your big money in straight according to your plan. Make some adjustments during the year to fine tune your efforts, but keep at it for the rest of the year. You will be surprised how this commitment to results will pay off despite some temporary misgivings.
Overdraperies may be hung straight or they may be tied back to introduce a graceful curved line, to contrast with furniture or architectural forms in which straight lines dominate. The tie-back should not be placed in the center of the length of the curtain, but usually looks best when placed one-third the distance from either top or bottom; this proportion may vary, however, under some conditions. Tie-backs should harmonize in color or material with the curtains they serve. Where pairs of windows exist, an interesting treatment may be obtained by considering them as a single composition, tying back one curtain in each window only and permitting the other to hang straight. In such cases, the straight curtains may be made in a lighter weight or plainer material from that of the curtains that are tied back. |
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